The scarcity of mobile-optimized sites and services on the Chinese web.A huge initial adoption of the IM service and, later, of the payment ability.It’s almost a parallel, alternate web, whose explosive evolution seems to be rooted in two different aspects: WeChat is similar with a megaportal providing access to a huge number of services. Most importantly, these benefits are not the result of a superior, simple conversational UI instead, they are often provided through a simplified graphical user interface (GUI). What’s superior is how these services play together and reinforce each other. In fact, our user testing of WeChat revealed many usability problems in various areas. Each individual service is fine, but not necessarily better than those offered by other companies. However, the key UX advantage of WeChat is not that it grew out of a chat service it’s the integrated user experience. No wonder Western companies want to get in on the action. In total, more than a third of the time spent by Chinese users on mobile is on WeChat. (Still from advertisement created by the vendor, the Chinese toy company Dan Dan Man.) The Mon Mon plush toy for little children to interchange voice messages with their parents’ WeChat accounts. There are even plush toys that connect to WeChat. QR scanning is widely used to quickly access WeChat official accounts, and exchange information (for example, contact information). Examples include ordering a taxi, booking train and airline tickets, buying movie tickets, and paying utility bills.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |